The Digital Media Division owned this problem for Microsoft and came up with products such as PlaysForSure
to "unite" the industry in a non-Apple ecosystem.
Here, it is worth remembering Microsoft's launch of PlaysforSure
back in 2004, which became "certified for Vista" in 2007: a system offering DRM, codecs and other functionalities, but which ultimately failed.
Someone in Microsoft's marketing department must have a dark sense of humor, because just four years ago the company started calling its digital music format, its proprietary method for downloading, storing, and playing digital music, "PlaysForSure
." The name was intended to highlight the fact that, in contrast to the iTunes-iPod combo, PlaysForSure
was supported by dozens of music stores and device manufacturers.
NexTune is the only music software that integrates both Apple's Fair Play technology with Microsoft's(TM) DRM technology to play both iTunes(TM) purchased music and songs purchased from other music sites featuring Microsoft's "PlaysForSure
Subscriptions are available for USD4.95 per month for AOL Radio with XM, USD9.95 per month for unlimited, on-demand streaming and downloading to a computer, and USD14.95 per month to download unlimited songs and music videos to 'PlaysForSure
' compatible music devices.