The Digital Media Division owned this problem for Microsoft and came up with products such as PlaysForSure
to "unite" the industry in a non-Apple ecosystem.
Here, it is worth remembering Microsoft's launch of PlaysforSure
back in 2004, which became "certified for Vista" in 2007: a system offering DRM, codecs and other functionalities, but which ultimately failed.
The name was intended to highlight the fact that, in contrast to the iTunes-iPod combo, PlaysForSure
was supported by dozens of music stores and device manufacturers.
3a in/out 4/1 4/2 480i--480p deinterlacing HQV Reon- HQV Reon- VX VX 1080p upconversion HQV Reon- HQV Reon- VX VX DTS-HD, Dolby TrueHD/DDI+ X x decoding Satellite Radio ready XM and XM and Sirius Sirius Neural TFIX Surround HD Radio tuner X x Audysseey Auto calibration MultEQ XT MultEQ XT Onkyo RIND X x Powered Zone 2 X x Zone 3 line out X x Streaming Audio (Micro- x soft's PlaysForSure
Ethernet for Internet Radio x MSRP $1,699 $2,099
com; Redmond, WA) is working with automotive audio head unit suppliers to incorporate its new PlaysForSure
Not only do they deliver the latest digital store technology, they supply the most open and comprehensive device integration, giving the customer choice in their use of devices ranging from iPods and PlaysForSure
devices, to cell phones and media receivers.
Ford's SYNC is a fully integrated communications system that can host nearly any PMP, including the Apple iPod, Microsoft Zune, PlaysForSure
players and most USB storage devices.