PointCast

PointCast

The first major deployment of push technology on the Web. Introduced in 1996 and supported by ad revenues, PointCast provided Internet-based news and customized information to the desktop. In 1999, LaunchPad Technologies acquired the product and turned it into EntryPoint, which later became Infogate. See Infogate.


The PointCast Screen
PointCast "pushed" a lot of information into the user's machine. Its successor product kept the details on the Web and provided an "entry point" to them. (Screen examples courtesy of EntryPoint, Inc.)
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Tales fueron: el contenido original goza de mejor posicion en el ranking, hay declaracion de fuente noticiosa y enlace, solo se muestra un "snippet (foto, titulo, copete y parte del primer parrafo)" (executive editor ebizLatam PointCast), el propietario del contenido tiene el control sobre lo que se agrega, brinda difusion y visibilidad de las noticias, y no hay infraccion si el medio otorga voluntariamente el contenido--aunque hay evidencia de indexacion no solicitada--.
They are personalized and important push notifications that deliver the functionality that PointCast and BackWeb offered in the early 1990s (archive.fortune.
The company most closely associated with sending content to a user was PointCast, but there were others working to get needed information to users.
Among the worst offenders through the years have been Microsoft Internet Explorer 6, released in 2001 and beset with security woes, PointCast Network, a mid-1990s "push technology" service that delivered news and information while slowing down PCs and overwhelming corporate networks, and Syncronys Soft-RAM, a 1995 software release that promised to double your computer's memory only to have that claim criticized as "false and misleading" by the FTC.
Shirky suspects that "Second Life is largely a 'Try Me' virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited." He notes Pointcast, one of the classic "Try Me" situations--and I believe Orkut falls into the same category, even if it was invitational.
Compared with PointCast, the first popular "push" service that was all the vogue 10 years ago, RSS does not slow down your PC and tie up corporate networks with headlines and ads.
Held management positions with Sprint, Pacific Bell, SBC Communications, and PointCast. Also is on the board of Yum!
This is typically in the form of an e-mail message or portal Web site through client software that is sometimes a standard browser and sometimes a proprietary interface, such as PointCast or Yahoo News Ticker.
As all of us who are in marketing know, the ability to really pointcast target is incredibly powerful, the ability to do that at any moment of the day that you need to talk to someone is incredibly powerful, and the Internet's able to do this in ways that virtually no other medium is.
Given the bandwidth problems with push technologies in B2C, notes Whiting (2000), Pointcast is perhaps the best example of this experiment.
Pointcast's screensaver, which displays news and commercials based on a user's profile of interests, is another product in this domain.
Customers, however, rejected the idea in droves, and the highest-profile push company, PointCast, died an unlamented death earlier this year.