OEM

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OEM

OEM

(Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and resells them. However, the reseller is often the designer of the equipment, which is made to order. Many of the largest PC vendors are OEMs, including HP, Dell and Lenovo. Essentially, any PC company that does not have its own manufacturing facilities is an OEM.

Added Value or None
The OEM often does not add anything to the equipment and merely brands it with its own logo. The OEM's name is either placed on the devices by the contract manufacturer that makes the equipment or by the OEM itself. However, OEMs may indeed add value. For example, a "value added reseller" will purchase a computer, add its own software and/or hardware and sell it as a turnkey system. See VAR and turnkey system.

There are numerous companies that specialize in OEM manufacturing and never sell anything under their own brand (see contract manufacturer). Many companies do both. They manufacture and sell retail, but also have a separate OEM division for goods that are private labeled.
References in periodicals archive ?
The 2016 Private Label Hall of Fame inductees are profiled in the pages that follow.
Recent market research supports the notion that there's work to be done on some private label and store-brand identities to reach that second objective of establishing exclusivity.
Signs that private label may be hitting a proverbial glass ceiling have emerged during the past couple of years," said Daniel Grubbs, principal at Symphony Consulting for SymphonyIRI.
While national brand comparability on premium quality private label products is still the norm, the recent push on innovation creates some brand-building opportunities for private label.
When we had eight stores, we had enough volume to go after private label," Coffin says.
private label is significantly less developed than it is in several European nations, including Germany, the United Kingdom, France and Spain, where private label share exceeds U.
In the SA market, the percentage of product categories in which private labels can be found is similar to the global trend.
The key to private label sales growth in 2004 lies in increasing consumer awareness.
private label study, says the vast majority of private label's overall growth is coming from expanded sales in established categories such as milk, bread, cheese, and eggs.
In the area of private label external products, thin certainly is in.

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