mass customization

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mass customization

mass means of production able to meet the highly specific individual needs of customers (compare MASS PRODUCTION). Mass customization has become possible as the result of NEW TECHNOLOGY – see also FLEXIBLE PRODUCTION, JUST-IN-TIME MANAGEMENT. The ability to differentiate products and markets is widely seen as one defining feature of a POSTMODERN social formation. Developments in E-COMMERCE may ultimately lead to a digitalized production and distribution system which collapses the distinction between manufacturing and services. Mass customization is part of what is meant by POSTINDUSTRIAL SOCIETY and a culture of POSTMODERNITY.
References in periodicals archive ?
In this paper, the integration of product configuration systems (also called configurators) and group technology is explored for mass customization environment.
Implementation of the product configuration system in the organisation.
and Calico Technology, under which these companies will provide critical components for enabling robust data communications, marketing encyclopedia and product configuration system capabilities.
The development of IT technology enabled the software based product configuration systems that support the process of customized product development.
The recent development of IT technology enabled the software based product configuration systems that support the process of customized product development.
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