Repositioning, additional clearances and innovative product tie-ins
with these products have helped set a record of market leadership.
In addition to adding features to each other's products, Affinity and LION will conduct joint marketing, research and training activities to support the product tie-ins
and link to each other's Web sites.
The constant need for money has also, of course, led public broadcasting into vast commercial activities of its own, from Learningsmith stores in shopping malls to endless "Sesame Street" product tie-ins
to licensing contracts with such giants as Fisher Price and Toys `R' Us.
But each weekend's movie is cartoonish with special effects and product tie-ins
, from big-gulp cups to happy-meal action figures.
In addition to the specific contracted publications we will now be producing for the Bar, the deal opens the door for additional opportunities for joint products, product tie-ins
, and cross promotion between our two organizations.
FDA rules also will ban branded product tie-ins
, such as t-shirts, with cigarette and other tobacco purchases, and prohibit sales of cigarettes in packages of fewer than 20 cigarettes.
With retailers reporting Wonka products to be flying off the shelves and the movie topping the box office, Nestle is counting the launch as one of the most successful product tie-ins
of recent years.
The Atkins business - the books, the product tie-ins
- is booming.
Re-positioning, further licensing and innovative product tie-ins
with this product have set a record of market leadership.