frock stars The red carpet on the Promenade de la Croisette
will double up as a catwalk during the Cannes Film Festival, as stars sport some of the most lavish couture available.
I've worked in advertising for 19 years and, until Monday, I'd never set foot in the Palais de Festivals or sipped rose on the Promenade de la Croisette
Rohrig was pressed up against a small glass coffee table along with several journalists in the glitziest hotel of Canne's Promenade de la Croisette
, a bizarre place to conduct an earnest conversation about the experience of portraying an obsessive Sonderkommando inmate in Auschwitz-Birkenau.
Twitter would go into meltdown as people conjured up images of Joe Anderson sipping champagne on the Promenade de la Croisette
while on his mobile phone ordering the closure of libraries and SureStart centres.
The Promenade de la Croisette
is a 2 km long stretch along the coastline lined with expensive shops, restaurants, and hotels.
The Carlton is one of Cannes' most prestigious hotels, located on the seaside Promenade de la Croisette
on the French Riviera.
Fans lined Cannes' iconic Promenade de la Croisette
on Wednesday for a glimpse of the star who plays Marylou in the relatively low-budget film, which was produced by Francis Ford Coppola.
There's plenty of red carpet on which to impress and the added stage of the famous Promenade de la Croisette
- a 2km road that winds along the shore of the Mediterranean - in front of a 4000-strong press pack and an expected 40,000 fans.
It is on the exclusive Promenade de la Croisette
that stretches a mile-and-a-half along the sea front, and is thronged by the rich and famous throughout the year.