pull media

pull media

(messaging)
A model of media distribution were the bits of content have to be requested by the user, e.g. normal use of HTTP on the World-Wide Web.

Opposite: "push media".
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References in periodicals archive ?
Social-media: Internet is called as 'pull media' as it pulls people towards it.
Interplay Central provides innovative story-centric workflow capabilities that empower field journalists using laptop computers to sign into a single Web-based portal and pull media assets, review sequences, edit video and audio content, and create stories from an easy-to-use interface.
Of course, this depends on if this council intends to allocate finance in an equitable manner or just pull media stunts.
In pull media, information providers have one simple message: "Find what you're looking for here."
And the Government has failed to pull media and public support fully behind the military action.