pushing the envelope


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pushing the envelope

Going to the extreme. Taking something beyond its normal course. See bleeding edge.
References in periodicals archive ?
Pushing The Envelope Video: Red Hot Chili Peppers, ``Californication''
Always known for pushing the envelope, Sanker's worldwide events have always been on the cutting edge, long before "Queer Eye for the Straight Guy" and "Will and Grace" ever hit the mainstream airwaves.
The "Naughty and Nice" campaign, which launches in August and September international magazines, portrays the global superstar pushing the envelope as a sexy pin-up style teacher, nurse and policewoman alongside herself as an equally provocative school girl, injured patient and street criminal.
European director Bernardo Bertolucci pushing the envelope with ``Last Tango in Paris,'' starring Marlon Brando.
Atlanta offers a mature software market and more opportunities to recruit top talent, pushing the envelope for ourselves as well as the entire industry.
It's another example of pushing the envelope of television sports,'' said Kevin Mayer, the Walt Disney Company's senior vice president of strategic planning.
National labs and university computing centers are continually pushing the envelope of processing performance as they focus on projects ranging from climatology and genome mapping to weapons simulation and 3-dimensional modeling.