The company claims that
Qpass Retail Suite offers service providers the ability to deliver a satisfying and consistent customer experience across all media types, channels and screens, including mobile, PC, IPTV (Internet Protocol Television) and other forms of technologies that may emerge in the future.
Today,
Qpass provides the online commerce infrastructure for some of the most successful media and publishing companies on the Web, including The New York Times, The Wall Street Journal Interactive Edition, the Los Angeles Times, Forbes.com, Corbis, Morningstar, AT&T Wireless, and Factiva, a Dow Jones & Reuters company.
The
Qpass end-to-end digital commerce infrastructure provides Factiva with a fully outsourced solution for transaction processing, customer registration and customer care functions to support direct digital content sales from its Publication Library via the Internet.
At the very least they mean no more filling in of multiple online forms,
QPass observes, citing industry research claimed to show that between 66% and 95% of all online purchases are abandoned midstream.
According to
QPass, many websites allow tunes to be previewed before being bought and this inadvertently provides people with the opportunity to copy them to a PC.
"Right now it's a one-size fits all approach with a lot of content at one end and a lot of consumers at the other," says Steve Shivers, SVP, sales and marketing at
Qpass. "The technology needs to evolve so that providers can link demographics and preference to suggest suitable content to specific user segments."
It will be made possible by the spread of convenient new ways to charge online information purchases to a central account, such as
Qpass.
Cha!'s technology, which it now characterizes as "convenience" software, competes with the better known
Qpass Inc, which counts Wall Street Journal and Bloomberg among its clients.
The Wall Street Journal Interactive Edition (http://www.wsj.com/daily/trial), is being sold through the Seattle-based
Qpass Content Transaction Network, where billings and payments are handled by a third party, in effect an online fulfillment company.
over the next several years is mobile distribution, according to Phillipe Poutonnet, strategic market analyst for
Qpass. In Europe, where the underlying mobile infrastructure is more advanced with high-speed 3G mobile telecommunications delivery and devices, users can download and pay for music downloaded to handsets.
Qpass has announced that Consumer Reports Online, published by Consumers Union, is now using the
Qpass Digital Commerce Service to enable the pay-per-view sale of selected Consumer Reports content.
But, believes co-founder George Fleming, the fact that it can offer it cheaper will enable it to take off in a way that systems such as CyberCash's InstaBuy, iCanBuy and the
Qpass micropayment system have so far failed to do.
