Further improvements to the new RAJAR specification
In addition to the introduction of the PRD2 diary and the switch to individual placement, the start of a new RAJAR contract led to a complete review of the system which resulted in many changes (Jenkins et al.
He said: "I don't believe we're risking anything in the long term, although we understand that sometimes changes will have adverse effect in the next sweep of RAJAR
7 Heart fm, based on Birmingham's Broad Street, was a top weekly reach performer in the previous set of RAJAR
figures - but took a knock by comparison in the latest round.
A spokeswoman said the RAJAR
figures mean the station had a greater audience, in what is known as "weekly reach", than any station in the region.
The latest RAJAR
figures come after an intensive TV advertising campaign called "Overwashed" nudged up awareness of the station
But Kelvin MacKenzie, chairman and chief executive of TWG, said the legal action marked the end of talks to persuade RAJAR
to use an electronic system of measuring listener numbers.
If the RAJAR
figures for the quarter to December result in the full audience targets being met, Capital will pay an additional maximum of pounds 1.