"The (US trademark) committee," she claims, "was fully aware that rooibos was an Afrikaans word meaning 'red bush
' in English and that this word appeared on the face of the trademark."
Rooibos, scientific name Aspalathus linearis, translates to "red bush
" in Afrikaans, reflecting the color that results from the plant's oxidation.
After having success with its raw shea, chamomile and argan baby collection, Sundial rolled out several more items at the discount chain, including olive and manila and red bush
and babassu head-to-toe wash and shampoo and lotion.
Due to the success of the baby collection, the company has expanded with Raw Shea, Chamomile & Argan Oil Baby Eczema Therapy Butter (8-ounce, $9.99); Eczema Therapy Soap (5-ounce, $4.99); Red Bush
& Babassu; and Olive & Marula Baby Head-to-Toe Wash & Shampoo and Lotion (each 12-ounce, $9.99) at Target Stores.
Traditionally brewed as a herbal infusion and commonly known as South African red bush
tea, rooibos (Aspalathus linearia) is now gaining global popularity.
As a result, "a lot of companies stayed away from the word," stated Lamond, "Instead, they called it red tea, red bush
tea, or red leaf tea, which led to confusion in the minds of consumers.
The company has also introduced Madagascar Vanilla Red and Peach Apricot Honeybush teas made from the traditional South African red bush
and honeybush plants.
`I've replaced tea with Red Bush
tea and have been avoiding cold drinks and drinking more water,' says Alison.
The 'luscious drink' derives from a bush native to southern Africa - as palathus linearis, commonly known as rooibos (red bush
) - that has proven homeopathic medicinal properties.
The Red Bush
& Babassu Head-To-Toe Wash & Shampoo has aloe vera, carrot oil, moisturizing babassu oil (also known as cusi oil) and healing red bush
(also known as rooibos) to make it ideal for even the most sensitive young skin.
The company also incorporates into its products exotic herbs, oils and butters--including argan oil, African black soap, red bush
extract, baobab oil, neem, sea kelp, coconut oil and yucca--known for their therapeutic benefits