Key players in the global anti-malware market are gradually shifting toward reputation-based security
to provide comprehensive features to their clients.
The betas feature Insight 3.0, the latest version of Norton's exclusive reputation-based security
technology, which leverages the anonymous software adoption patterns of millions of contributing Symantec users to automatically identify and block new malicious software.
Norton 360 beta incorporates the powerful security protection found in Norton Internet Security 2011, including the latest generation of the Norton reputation-based security
technology, Norton Insight 2.0.
Instead, approaches to security that look to ways to include all software files, such as reputation-based security
, will become key in 2010.
is also not enough, as Web 2.0 sites generally have a "good" reputation.
Symantec is to use the 'wisdom of the crowds' and introduce reputation-based security
in the next version of its Norton Antivirus 2010 product.
In order to address the security threats posed by targeted malware, spyware, adware, and outbound data leakage, a new paradigm of proactive, reputation-based security
needs to be applied to Internet traffic entering and leaving the enterprise.
The powerful new reputation-based security
in Norton 2010 gives people the power to deny digital dangers wherever they are found online," said Rowan Trollope, senior vice president, consumer products and marketing, Symantec.