Rindlaub, Jean

Rindlaub, Jean (b. Wade)

(1904–91) advertising executive; born in Lancaster, Pa. She joined the New York advertising agency BBDO in 1930 as a copywriter, working on the General Mills and Campbell's Soup accounts among others; she organized innovative market research panels that were prototypes of focus groups. As a BBDO vice-president (from 1946) and board member (from mid-1950s) she became one of the most influential women in advertising.
The Cambridge Dictionary of American Biography, by John S. Bowman. Copyright © Cambridge University Press 1995. Reproduced with permission.