music video

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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

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References in periodicals archive ?
Preachers appeal to the young with messages of martyrdom and loyalty packaged in rock video formats.
Best Rock Video: Thirty Seconds to Mars, 'Up in the Air'
Other winners, some of whom were announced during a pre-show ahead of the live broadcast, included Thirty Seconds to Mars' "Up in the Air," which won best rock video, and Pink featuring Nate Ruess' "Just Give Me a Reason," for best collaboration.
In addition, students are encouraged to participate in the Trees Rock Video Contest for the chance to win prizes for themselves and their schools.
Eminem won best hip-hop video for "We Made You," and Green Day took the best rock video award for "21 Guns.Eoe1/4A[yen] The show s performances included Pink, who wowed the audience singing while twirling on a trapeze high above the crowd.
The 51-year-old, who starred as Tom Cruise's love interest in Top Gun, told website shewire's Girl Rock video blog: "I'm done with the man thing.
Their rock video of "Stayin' Alive" has an urgency the BeeGees could never have imagined.
I've already done a few fashion shows for local designers and I was in a rock video last year, but this is the biggest thing I've done so far."
My night at IMC6 felt a little like a quick trip to India, albeit a goofy one, as the film was a subtitled musical that was, if you can imagine it, part Grease, part Patriot Games, and part rock video.
Rounding out the program was Ullate's Seguiriya, an ideal ensemble work for this Spanish company, with its stylish, propulsive synthesis of classical ballet, flamenco, and contemporary dance, some of the latter seemingly right out of a rock video. Ullate gives near-perfect physical form to Luis Delgado's music, which overlays hip, electronic sounds with traditional flamenco and its rhythmic clapping.
RAUNCHY Rachel Hunter has proved she's hot stuff in the kitchen - by stripping to her undies and pole-dancing on table tops for a rock video.