Rozelle, Alvin

Rozelle, (Alvin Ray) “Pete”

(1926–  ) football executive; born in South Gate, Calif. He was serving as Los Angeles Rams general manager when he was selected as National Football League (NFL) commissioner in 1960. In his 30 years as commissioner (1960–89), he guided the league through a "war" and subsequent merger with the American Football League, fought off challenges by two other rival leagues, and led the NFL to unprecedented respect and financial success. He retired as NFL Commissioner in 1989.