With an estimated 60 million households in Brazil, the emerging digital STB market is poised for rapid expansion following the launch of SBTVD broadcasting, with at least half a million STBs expected to retail in 2008.
SBTVD is a digital terrestrial TV standard derived, via cooperation between the Brazilian government, Brazilian universities and telecommunications companies, from the ISDB-T digital TV standard used in Japan.
In June 2006, SBTVD was formally adopted as the digital terrestrial TV broadcasting standard for Brazil.
GINGA is being licensed as a worldwide registered trademark by SBTVD.
We hope that our work with SBTVD on developing the first open-sourced national standard of Interactive DTV will serve as a model platform for other emerging countries.
According to the standard solutions and practices adopted by SBTVD Forum, the Java software specification developed in partnership with Sun will provide a valuable technological alternative in a critical area," according to Roberto Franco, SBTVD Forum president, "Specifications developed around SBTVD follow the philosophy of providing cutting edge technology that offer more capabilities and are available through fair, reasonable, affordable, non-discriminatory policies (FRAND)," Franco said.
We're exceptionally pleased to join forces with SBTVD and the strong, active Brazilian community of Java technologists in developing this important national standard via the ginga.