It is better than the company's SUHD
televisions, although not a "quantum" leap forward just yet.
Our new SUHD
TVs provide the most true-to-life picture quality, with the most lifelike colours, stunning brightness and exceptional contrast," said Samsung Gulf Electronics visual display group head Sangin Ha, in a statement.
Among a host of features, the 2016 range of SUHD
TVs offer the "world's first bezel-less curved design and the smartest user interface to deliver a state-of-the-art hub for home entertainment content", the company has said in a press statement.
TVs feature a premium high dynamic range (HDR) experience for a higher level of contrast between light and dark images.
When paired with Samsung SUHD
TV's Quantum Dot Display, the UBD-K8500 delivers a level of picture quality never before seen in the home.
Utilizing the native 64-bit platform, and with render support for over 450 file types, MediaRich can process almost any size asset, handling gigantic files from architectural drawings and Photoshop images to HD, SUHD
4k and 8k videos.
As well as being equipped with GAIA, all 2016 Samsung SUHD
TVs will be IoT hub technology enabled, allowing the TV itself to act as the controller for the entire home IoT service.
In April 2015, Samsung launched a curved SUHD
TV line with a display that is even more optimised compared to standard 4K TVs.
The company also continues to invest heavily in innovation, with 2015 notably seeing the launch of its SUHD
For instance, the beautifully designed Samsung curved SUHD
TV (S9W) with a 21:9 aspect ratio has turned the TV into a work of art.
Samsung has started pre-bookings for its 78-inch curved SUHD
TV for Dh34,999 and a 65-inch curved model for Dh17,999.
on Thursday (February 12, 2015) showcased its vision for smarter living at the Samsung Southeast Asia Forum 2015 in Bangkok, Thailand, reinforcing its leadership in the region with a dynamic line-up of new technology - from an 88-inch SUHD
TV to chef-inspired appliances to the new NX500 camera.