search engine optimization

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search engine optimization

Designing a website so that search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria are periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help website owners obtain high results page ranking. See page ranking, cloaking, shadow domain, meta tag, site map, surface Web, deep Web and social search engine.
References in periodicals archive ?
Online content creation, including videos, podcasts, new website copy, online newsletters, bulletins, executive forums and blogs that will raise search engine position, generate viral marketing, draw more qualified visitors to the site, attract potential customers, and garner media attention.
This year has seen a large number of updates that have had dramatic effects on the search engine positions of many websites and the Hummingbird is one of the most significant changes we have seen.
This strategy will prove your content to be most relevant to searchers, launching your website's listing to top search engine positions.
Netrank, an SEO and online brand company, has been selected by Anglian Home Improvements (Anglian), a home improvement company, to build its site's search engine positions and increase online brand awareness.
Fasthosts' new TrafficDriver offers website owners a range of powerful tools to boost their search engine positions.
Complacency with search engine positions is never a good thing; Google will always keep website owners on their toes as it strives to deliver the most natural search results to its users.
List2u's Premier Branding Solutions package includes the following services: SEO and SEM Strategies, SEO Marketing, Product Branding or Business Branding, SEM Services, Meta Tag content including Keyword and Description content, Content Writing, Organic Search Engine Submissions, Natural Bookmarking Submissions, Directory Indexing, Social Networking Submissions, 4 Press Releases per month, Position Rank and Reporting, Link Exchange including Back Links, Search Engine Placement and Monthly Search engine positions and ranking reports.
8220;We aim to prove to smaller companies that they really can achieve top search engine positions without breaking the bank,” he explains.
resulting in quality back links and improved search engine positions.

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