search engine optimization

(redirected from Search engine optimisation)
Also found in: Dictionary.

search engine optimization

Designing a website so that search engines find the pages easily and index them. The goal is to have a page rank as high up on the results list as possible, or be on the first results page, or at the very least on the second results page. Search engine optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

Keep 'Em Guessing
Search engines use different criteria for ranking pages, and those criteria are periodically changed to keep Web page designers from falsely describing their pages and obtaining a permanent, high ranking. This is why an entire industry exists to help website owners obtain high results page ranking. See page ranking, cloaking, shadow domain, meta tag, site map, surface Web, deep Web and social search engine.
References in periodicals archive ?
uk is a strong authority in Search Engine Optimisation agency benchmarking, and covers the UK, North America and Australia.
Calashock Marketing is a London based digital marketing agency offering website design and Search Engine Optimisation
ITS (WSI) is certified in advanced search engine optimisation strategies through the Search Engine Academy of Web Specialists, the leading institution for search engine positioning.
Internet marketing consultant Mal Purewal said: "Our approach is unique in that we use a six-sigma approach that is integrated with our search engine optimisation processes.

Full browser ?