semantic differential


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semantic differential

a device, designed by Osgood et al. (1957), to assess a person's phenomenological experience (see PHENOMENOLOGICAL PSYCHOLOGY). It is a way of standardizing and quantifying a person's assessments of objects/people/ experiences according to several bipolar, seven-point scales. Thus, for example, the subject may be required to assess his or her mother according to the scale good -bad, choosing one of seven points on the continuum. This might be repeated for the scales warm – cold, happy – sad, or any other pairs of adjectives the investigator thinks is appropriate to gaining more understanding of the person's perception of the mother. At least 15 scales are normally required to provide an informative profile. Three main factors are involved, according to Osgood: Evaluative, Potency and Activity. The scores can be used to compare one subject's varying responses to different stimuli concepts, or responses from a group of individuals may be compared. Responses to a wide range of concepts and in varied settings, from therapeutic to consumer choice, can be assessed by this technique.
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Semantic Differential Scales (SDSs) The study involved six 7-point SDSs.
Thus, as regarding the H1, the average score obtained for the variable concerning the degree of social networks usage was 3,667 measured with the help of semantic differential scaling method with 5 steps.
In question 2, the teachers were asked to think about their students, using the powerful semantic differential (Osgood et al.
You may incorporate Likert-type, semantic differential, and multiple-choice questions to evalute the value of the tool see Figures 7, 8 and 9).
This study assessed evidence of validity and precision of a semantic differential test that has been used to measure the transfer of meaning among equivalent stimuli.
Affective Dimension of University Professors about their Teaching: An Exploration through the Semantic Differential Technique *
The data was collected in two phases: in the first step interview was conducted from workers working in two working setup related to their perception towards attitudes of their employers; in the second step the workers completed semantic differential scale expressing their perception towards themselves and other linguistic groups.
By considering the existing facts, the researchers tried to measure hetero-stereotypes of Pakistanis for Americans by using semantic differential technique and questionnaire method.
Students rated 12 methods on 40 semantic differential scales.
In parallel to the "balance of emotions", a semantic differential was implemented to collect other data on user attitudes after experimenting with the program Tactus.
This dimension of choice sounds very much like the 'evaluation' dimension of the semantic differential.
Using different data collection tools: Active observing, teacher survey, specialist survey, semantic differential questionnaire, a goal checklist, email interview, student portfolios, student journaling and student self-assessment I was able to gather evidence of best practices.

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