Respondents were provided a semantic differential scale
with seven bipolar evaluative adjective word pairs with a 12-point scale between the words.
us, we, our) were rated on semantic differential scales
as more pleasant than the nonsense syllables paired with out-group designators (e.
The semantic differential scales
consisted of 37 data points to measure attitudes and possibly captured "finer grained" results compared to the five course evaluation items rated on a five-point Likert scale.
They were asked to describe themselves within the confines of the institution by selecting from a semantic differential scale
consisting of 11 descriptive and contrasting adjectives.
Subject's perceptions of the attributes of e-mail were measured by 220 business employees using a 17-item, seven-point, semantic differential scale
adopted from Ruchinskas (1982) and Svenning (1982).
Fatigue was measured by the Fatigue Experience Scale (FES) (teddy, 1995c), a new, 15 item, 7-point semantic differential scale
that measures expressions, extent, and evaluation of fatigue.
Mean score values were computed for evaluation (E), potency (P), and Activity (A) factors of the semantic differential scale
toward each of the eight concepts.
An alternative form of semantic differential scale
is the graphic positioning scale|36~.
A semantic differential scale
(Figure 1) was designed using 16 personal characteristics suggested in the literature as related to interpretations of health behaviors  and attributes derived from the psychosocial scales used by Dengerink and Porter  and Barton et al.
The level of self-esteem of the children was assessed by the Piers-Harris Short Form and Semantic Differential Scale
The semantic differential scale
developed by Osgood, Tannenbaum, and Suci (1957) provides an opportunity to measure different attitudes by using only one scale, making it appropriate for examining social attitudes.
When a semantic differential scale
is used to measure image, its usual or standard format consists of a set of 7-category (the number of categories is variable) bipolar adjectives or phrases to which a respondent indicates for each bipolar item the extent to which one or the other descriptors describes the object being studied.