serif

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serif

[′ser·əf]
(graphic arts)
Any of the short crosslines placed at the ends of the strokes of many letters appearing in some typefaces.

serif

Short horizontal lines added to the tops and bottoms of traditional typefaces, such as Times Roman. Contrast with sans-serif.


References in periodicals archive ?
Most free papers present their main headline in Sans Serif typography--only Adn opts for the Serif font- and in much larger size (from 47 to 89 points) than paid-for newspapers (from 38 to 64 points), which use classic Serif typefaces in all cases.
The color red, which in some cultures represents passion or love, is a drastic contrast from the black letters in slab serif typeface. It is obviously the focal point of the icon, and its conveyed meaning of love is beyond a doubt.
Because of the small effect size, there was no difference in legibility between serif or sans serif typefaces. (II) Arditi The participants (2004) produced a variety of distinct fonts with Font Tailor, resulting in enhanced legibility (the gain in legibility averaged 75%).
Ten newspaper sites: Five force an Anal-like sans, two respect the user's preference, and three force a specific serif typeface (Georgia or Times New Roman).
She points out that designers advocate using serif typeface for text and sans serif for headings and captions.
Then use a serif typeface such as Times Roman, Palatino or Georgia for the printer-friendly version.
The logo uses a strong sans serif typeface with the APM reversed out in a magenta block that represents a building brick.
Readers and design experts will be happy that the State Department stuck with a serif typeface. And taxpayers should be happy that the memos and other documents will take less paper to be printed on.
--Use a typeface that won't break up onscreen--the default HTML sans serif typeface (Verdana) is clear and readable.
After learning that Verdana, a sans-serif typeface, and Georgia, a serif typeface, were specifically designed for legibility on the Web, I am now incorporating them in my Web pages.
Initially the design started off as a rather elongated geometric serif typeface but after the renderings were digitized, the process took on a life of its own.
Most passages with no bylines are set in a serif typeface, and passages with bylines are set in a sans serif typeface, but this convention is not used consistently.