Most free papers present their main headline in Sans Serif typography--only Adn opts for the Serif font- and in much larger size (from 47 to 89 points) than paid-for newspapers (from 38 to 64 points), which use classic Serif typefaces
in all cases.
The color red, which in some cultures represents passion or love, is a drastic contrast from the black letters in slab serif typeface
. It is obviously the focal point of the icon, and its conveyed meaning of love is beyond a doubt.
Because of the small effect size, there was no difference in legibility between serif or sans serif typefaces
. (II) Arditi The participants (2004) produced a variety of distinct fonts with Font Tailor, resulting in enhanced legibility (the gain in legibility averaged 75%).
Ten newspaper sites: Five force an Anal-like sans, two respect the user's preference, and three force a specific serif typeface
(Georgia or Times New Roman).
She points out that designers advocate using serif typeface
for text and sans serif for headings and captions.
Then use a serif typeface
such as Times Roman, Palatino or Georgia for the printer-friendly version.
The logo uses a strong sans serif typeface
with the APM reversed out in a magenta block that represents a building brick.
Readers and design experts will be happy that the State Department stuck with a serif typeface
. And taxpayers should be happy that the memos and other documents will take less paper to be printed on.
--Use a typeface that won't break up onscreen--the default HTML sans serif typeface
(Verdana) is clear and readable.
After learning that Verdana, a sans-serif typeface, and Georgia, a serif typeface
, were specifically designed for legibility on the Web, I am now incorporating them in my Web pages.
Initially the design started off as a rather elongated geometric serif typeface
but after the renderings were digitized, the process took on a life of its own.
Most passages with no bylines are set in a serif typeface
, and passages with bylines are set in a sans serif typeface
, but this convention is not used consistently.