service mark

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service mark:

see trademarktrademark,
distinctive mark placed on or attached to goods by a manufacturer or dealer to identify them as made or sold by that particular firm or person. The use of a trademark indicates that the maker or dealer believes that the quality of the goods will enhance his or her
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The Columbia Electronic Encyclopedia™ Copyright © 2013, Columbia University Press. Licensed from Columbia University Press. All rights reserved.
The following article is from The Great Soviet Encyclopedia (1979). It might be outdated or ideologically biased.

Service Mark


a mark by means of which enterprises providing various services label the services they render in order to individualize their activities (for example, packages, envelopes, forms, and labels of firms). Service marks are used by enterprises working in transport, construction, insurance, banking, publishing and information, radio and tele-vision broadcasting, customer services (such as restaurants and hotels), and public entertainment. Service marks enjoy legal protection as patent right objects in a majority of states. According to the convention on protection of industrial property accepted in Paris on Mar. 20, 1883 (in the 1958 wording), service marks are protected in all member countries on a basis of national laws. In the USSR protection of service marks was introduced in 1962. The classification system established by the agreement on international classification of goods and services for registration of service marks of July 15, 1957, is used in registering service marks. Legal protection of service marks is analogous to protection of trade marks.

The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
Linpac joined the Institute - the professional body dedicated to leading customer service performance and professionalism--in July last year and began the process to becoming an accredited member; currently they are one of only two manufacturing companies to have been awarded ServiceMark.
Patent & Trademark Office to register the word as a federal trademark in CL29 (Processed Foods) and CL30 (Staple Foods), and servicemark in CL35 (Advertising & Business) and CL42 (Miscellaneous Services).
ServiceMark is the National Customer Service Standard from the ICS and is achieved through a combination of three components; self assessment, customer feedback measurement and independent on-site assessments.
* Stroppy sales staff were urged to be nice to customers in a scheme called Servicemark. Huddersfield Town Centre Management urged all companies to make the commitment and sign up in a bid to improve the way they deal with customer complaints.
In addition to Best Companies featuring Isos in its listing, the Institute of Customer Service (ICS) has recently recognised the high standards attained by Isos staff by awarding the prestigious ServiceMark accreditation.
Yorkshire Forward has supported a string of projects in Huddersfield - including the pounds 1m textile and fashion design incubator at the Textile Centre of Excellence and the launch of the Servicemark scheme to improve customer service standards among retail staff.
The 'ServiceMark' is only awarded to companies after a rigorous assessment process, so Isos is very proud to have achieved it.
The expert panel included James Sommerville, a director of design agency Attik; Norman Marr, professor of tourism and marketing at the university; Dr Graham Worsdale, head of management and marketing at the university's business school; senior lecturer David Harvey; Richard Griffiths, of the Institute of Public Relations; Etta Cohen, Servicemark co-ordinator for Yorkshire Forward; and Philip Williams, the university's head of public relations.
Companies in the area are being urged to sign up for a new scheme called Servicemark to "commit themselves to constantly improving the way they deal with customer complaints and queries".