And we could explore the feasibility of incorporating ads." Kaiser was outlining a service much more substantial than what the Post had offered CompuServe subscribers in the 1980s, but by today's standards it would be derided as mere shovelware
. There was, however, a prescient passage in his memo in which the editor grasped the essence of the online experience that to this day has eluded many others in his profession: We tend to use new media first to replicate the products produced by old media--so early TV consisted of visible radio shows, for example.
Multimedia is not shovelware
. People want to use the computer as a tool, not a TV.
Limit a site to shovelware
-- or less -- and you end up with an unattractive, poorly visited site.
Although more than 200 American newspapers offer an online edition, most are simply an electronic version of the printed newspaper--a "shovelware
" version, as it's known on the Internet.
Simply sticking your content - or "shovelware
" - on a web site just doesn't cut it any more.
Some publishers practice "shovelware
," or tossing the bulk of a print version's content directly online without editing or selecting the appropriate stories for the Internet.
There's even a word for it: shovelware
- adding a couple of hot links, and then wondering why nobody's stopping by to say hello.
You've created shovelware
. There is nothing very innovative or dynamic about asci text on a screen.
' was a dirty word two or three years ago, and every site bragged about its original content, created exclusively for the Web.