The centre, named SiliWood, supports the growing interest of brands and agencies in potential industry developments generated by the crossover between the media industry and Hollywood.
SiliWood a term coined in the 1990's to describe an area around LA and the convergence between Silicon Valley and Hollywood has, with the inclusion of Big Data, become one of the most exciting areas to work for brands and agencies.
Hollywood meets Silicon Valley in a new industrial suburb dubbed Siliwood.
Advances elsewhere in Siliwood have been just as spectacular.
or maybe they are, somewhere else, in Siliwood
, in the techno-burbs, in the snazzier wedge-edges of commercial entertainment or design or research or something.
Hilleman points to the recent fall of Rocket Science, once a highly capitalized game company ballyhooed on the cover of Wired as a prime example of the Siliwood
Hollywood executives have learned that in the Siliwood
marriage, they are not always going to be the head of the household.