SmartBase

SmartBase

(1) The former name of Information Builder's data warehousing software (see MetaDirectory).

(2) An earlier object extension to a Macintosh database from Smartsoft Development, Lubeck, Germany. It provided a central repository for business logic and worked with any database that supported Apple's Enterprise Objects Framework (EOF).
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POSPac UAV supports single GNSS base station processing with automatic coordinate survey using Trimble CenterPoint RTX, multi-single base station processing, and Applanix SmartBase Virtual Reference Station processing (optional), as well as the Trimble CenterPoint RTX post-processing trajectory generation available as a subscription.
Other products at the Hiab stand at KWF included Loglift F251 and Jonsered 1188S cranes as well as Loglift 125Z, which incorporates SmartBase for smooth handling, stability and low weight and a Hose Protection Link to guard against blows and sticking.
The use of consumer cooperative lists like Abacus, Z-24 and Smartbase helps lift response through better profiling, but this source of new names doesn't necessarily open the net wider for names outside the consortium and may miss thousands of potential catalog buyers.
A growing number of list owners are participating in cooperative prospecting databases like Direct Media's Smartbase, which contains 70 million mail-order buyers culled from mailing lists of roughly 60 participating catalogers.
MINNEAPOLIS -- Five years after its spinoff from research firm, GfK Custom Research, SmartBase Solutions, LLC expands its services to include Enterprise Marketing Management (EMM) with an MSP Partner agreement with Unica (www.
After spending the past half decade focusing on database development, analytics and reporting, SmartBase Solutions will expand its services to offer a range of EMM solutions, including marketing operations management, integrated web and traditional analytics, multi-channel campaign management and dashboards, and Unica interactive marketing tech support.
For example, Chuck Orlowski, proprietor of Direct Media's SmartBase, says his larger members put 30 percent to 40 percent of their acquisition budget into renting from these coop databases, and some smaller catalogers spend all their promotional dollars renting these names.
Hand Held Remote with Smartbase (Model CA5500) -- Offers remote scene control, LED feedback and a rechargeable nickel metal hydride battery.
He rejoined Direct Media later that year to develop Smartbase, a cooperative database of consumer merchandise mailers that penetrates almost 40 percent of U.
Direct Media, the world's largest list manager and broker, presently works with over 1,000 direct marketing companies and previously developed SmartBase, an enhanced co-op list that contained over 50 million direct buyers when it was sold by DMI's previous parent company.
Accordingly, SmartBase will be phased out over the next several years.