Other products at the Hiab stand at KWF included Loglift F251 and Jonsered 1188S cranes as well as Loglift 125Z, which incorporates SmartBase
for smooth handling, stability and low weight and a Hose Protection Link to guard against blows and sticking.
* The use of consumer cooperative lists like Abacus, Z-24 and Smartbase
helps lift response through better profiling, but this source of new names doesn't necessarily open the net wider for names outside the consortium and may miss thousands of potential catalog buyers.
A growing number of list owners are participating in cooperative prospecting databases like Direct Media's Smartbase
, which contains 70 million mail-order buyers culled from mailing lists of roughly 60 participating catalogers.
In the 1990s, two additional cooperative databases were born: Direct Marketing Technology's [Zero.sub.24] and Acxiom/Direct Media's SmartBase