SoLoMo

SoLoMo

(SOcial LOcal MObile) SoLoMo refers to major trends in smartphone marketing. It refers to the sharing nature of social media, such as Twitter, Facebook and foursquare, to create brand recognition, and mobile positioning to target people in the vicinity of a restaurant or retail store.
References in periodicals archive ?
Previous years have proved - and also taught a very painful lesson - that evolution requires latest technologies and interaction with customers based not only on SoLoMo approach but also by taking Time to Value approach.
Contract awarded for Application 1000210333-06-01 kilos of brisket (old clothes) / kilos of meat of rincon / kilos of lomo black, or redondo / kilos of rib res (short rib) / kilos of solomo / kilos of pork loin / kilos pork chop without auction / kilos of lomo costillon / kilos of fresh pork chops
SoLoMo (Social-Local-Mobile) Strategies for Hard-to-Reach Markets
Wharfedale: Davies; Hall, Hudson, Davidson, Cicognini; Guy, Doherty; Altham (Beesley h-t), Stockdale, Armstrong (Steel h-t), Howard, Powell (Armstrong 71), Tyson, Solomo, Burridge.
Samio, Victor Oida Solomo of Hong Kong, Lalaine Paguirigan, Jojo Gonzales de Guzman, Andy Miranda, Ella Mae Saison, MB's Eloisa Bernabe and Tong Payumo, former SMBA chair.
An m-enabler to reach, engage, transact and embrace consumers via mobiles and tablets utilising its end-to-end, integrated and award winning, mobile marketing, advertising and m-payments infrastructure including a Tier 1 premium publisher advertising network, mobile media trading desk, m-commerce and customer management platforms, content, apps, messaging, m-marketing toolkit, solomo (social/local/mobile), and, multiscreen web solution design and development.
New marketplace dynamics are being defined by SoLoMo (social-local-mobile) consumers.
And with this issue, we make a segue to yet a new extension of the SoLoMo phenomenon: Data.
Buzz is a social local mobile product of ING-webtech, or as they like to call it Solomo.
And if you're not familiar with any of the SoLoMo (social, local, mobile) brands mentioned above, your business may be missing out.
Futurist Gerd Leonhard, keynote speaker on the second day, echoed Dale's observation about the ubiquity of information, calling it an "ocean of data," and predicted that the future would revolve around SoLoMo (social, local, mobile).