social networking site

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social networking site

A website that provides a venue for people to share their activities with family, friends and colleagues or to share their interest in a particular topic. Facebook, Google+, LinkedIn and Twitter are the leading social sites.

Members create an online profile with biographical data, photos and any other information they choose to post. They communicate with each other by making their latest thoughts public in a blog-like format or via email, instant messaging or video chat.

What began for personal use migrated to business. Companies use social sites to advertise products, gain brand recognition, as well as expand traffic to their main website.

How It Started
Named for "six degrees of separation," was the first social site from 1997 to 2001. It was followed in 2002 by Friendster and MySpace a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for USD $580 million two years after MySpace was launched. See Myspace and Friendster.

Facebook came out in 2004 targeting college students, but when it opened to everyone, it grew exponentially to become the top social site. Two years later, Twitter was launched with a different approach but created its own revolution within a short time. See Facebook, Google+, LinkedIn and Twitter.

Social Site Trends

1. Prospective Employees
Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly.

2. Mobile Applications
Socializing via mobile devices is growing all the time, allowing users to continue their experience away from home, school or office. The GPS feature in smartphones adds the twist of knowing where friends are at any given moment.

3. The 21st Century Portal
Socially-established sites are becoming content-conscious. Pundits believe that in the future, all content portals will have characteristics of social networking. Moreover, beyond the sense of belonging that might be sought, people will visit these sites to be entertained or to find useful information. Social networking sites compete for attention much like the first Web portals did when the Internet exploded onto the scene in the mid-1990s. Variations are always emerging (see social networking websites).
References in periodicals archive ?
Keywords: Social networking sites (SNS), consumer decision making, and social media marketing
To study and assess the dependence on social networking sites among medical college students of adolescent age group.
Questions regarding single/multiple account in social networking sites, name of their accounts, activity in social networking media-status updates, time line updates, average time spent on Internet, any usage of medical apps, their frequency, purpose of use of medical apps, etc were enquired.
Facebook was banned at Metropolitan Petar's initiative, which caused discord sand tension between the older bishops who do not use the Internet at all in their communication with the believers and the younger priests who are active on the social networking sites on a daily basis, especially via their smart phones.
We want social networking sites like Facebook and Twitter to take a pragmatic approach - if younger children are determined to use social networking sites for over 13 year-olds, the sites can't simply turn a blind eye.
The Judicial Department spokesperson urged parents to monitor their children's use of social networking sites more closely.
Google Plus does not replicate other social networking sites.
Google has previously had some failed attempts at entering the social networking site domain.
According to a pan-European survey carried out for the European Commission, 77% of 13-16 year olds and 38% of 9-12 year olds in the EU have a profile on a social networking site, yet a quarter of children who use social networking sites say their profile is set to ''public'', meaning that everyone can see it, and many of these display their address and/or phone number.
Essentially, Togetherville offers the same services as any other adult social networking site, but it comes with parental supervision and with age- appropriate content.
A social networking site is an internet website that enables you to self -identify and connect with other members based on one or more elements of commonality.
One in six of those we surveyed said a social networking site or Web 2.