social e-commerce

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social e-commerce

Shopping on the Web that is inspired by what others purchase or recommend. Also called "social shopping," social e-commerce may be triggered by name brands that people mention in postings on their social networking sites or from group shopping sites that feature specials as well as user reviews. Favorable user commentary online has persuaded millions of people to buy things, because they feel current users are objective when compared to marketing blurbs. See e-commerce.
References in periodicals archive ?
Myntra has introduced innovative methods of engaging customers during each season of EORS and has launched a new and improved version of its social shopping feature known as Myntra Shopping Groups for this edition.
Its work includes designing global e-commerce experiences across all digital platforms through to building new innovative platforms such as social shopping experiences via networks such as Facebook.
Instead, Tumblr will be sharing a sales team with Polyvore, a social shopping site (http://www.
Israeli start-up company Tridshops has launched the world's first full-scale 3D social shopping platform.
Social shopping experience is provided via product bookmarking, ratings and recommendations to serve primarily urban, active women and men's cosmopolitan lifestyle.
BRINGING the social shopping experience to the mobile platform - and, more importantly, monetising it - is a task that's got a lot of app developers working overtime.
She has developed and tested new party formats and has collaborated with international peers to promote PartyLite's vision to become Europe's leading social shopping experience
eFuture Information Technology is a provider of software and mobile social shopping network services to China's rapidly growing retail and consumer goods industries.
Sears Holdings has been emphasizing Shop Your Way--which it describes as "a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners"--as a key part of its ongoing strategy.
To help retailers increase in-store traffic and basket size, GE and ByteLight are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences.
Mobile shopping continues to grow at a rapid pace, with an increasing number of mobile shoppers embracing Internet retailer apps, social shopping apps, and brick-and-mortar retail apps to enhance their shopping experience.
Social networking, social bookmarking and social shopping are being used more than ever as a medium to gather shopping information, share experiences and make decisions, according to study by the Institute for Development and Research in Banking Technology (IDRBT), an arm of Reserve Bank of India.