sponsor

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sponsor

1. a legislator who presents and supports a bill, motion, etc.
2. 
a. an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his Christian upbringing
b. a person who presents a candidate for confirmation

sponsor

[′spän·sər]
(communications)
The advertiser who pays part or all of the cost of a television or radio program.
References in periodicals archive ?
15) defines sponsorship-linked marketing as "the orchestration and implementation of marketing activities for the purpose of building and communicating an association to a sponsorship.
Still at question in sponsorship-linked marketing programs is the economic value of the firm.