sponsor

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sponsor

1. a legislator who presents and supports a bill, motion, etc.
2. 
a. an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his Christian upbringing
b. a person who presents a candidate for confirmation

sponsor

[′spän·sər]
(communications)
The advertiser who pays part or all of the cost of a television or radio program.
References in periodicals archive ?
The value of winning in motorsports: Sponsorship-linked marketing. Journal of Advertising Research, 41, 17-31.
Bettina Cornwell, professor of marketing at The University of Memphis, published "Sponsorship-Linked Marketing Development" in Sport Marketing Quarterly, Vol.