Stanton, Frank

Stanton, Frank (Nicholas)

(1908–  ) broadcast executive; born in Muskegon, Mich. He received his Ph.D. in psychology from Ohio State University (and thus was often referred to as Dr. Stanton). He was hired by CBS in 1934 when an executive read his dissertation on radio audience research. Coinventor of the Stanton-Lazarsfeld program analyzer, he shepherded CBS through several decades of successful expansion as its president (1946–72). He served as chairman of the American Red Cross (1973–79).
References in periodicals archive ?
(Bon Voyage Frank.) - Peter Stanton, Frank Cook and Families.
and Stanton, Frank N., eds., Radio Research 1942-43, New York Duell, Sloan and Pearce, 1943.
and Stanton, Frank N., eds., Communications Research, 1948-49, New York Harper and Bros., 1949.
The roll-call includes Douglas Percy Bliss, Simon Brett (9 books), John Buckland Wright (10 books), Peter Forster, Robert Gibbings, Derrick Harris, Joan Hassall (i8 books), Blair Hughes Stanton, Frank Martin, Peter Reddick (35 books), Mark Severin, Richard Shirley Smith, and Reynolds Stone.