sticky content


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sticky content

(World-Wide Web)
World-Wide Web pages that refer only or mostly to pages on the same website. This is important to some commercial sites who want users to keep accessing pages from their site because they receive advertising income from each hit. It does however somewhat miss the point of the World-Wide Web which is to link useful information across the whole Internet.

sticky

An attribute of a website that keeps people on the site for a long period of time. For example, news, educational material and interesting information give people incentive to stay, allowing the site to display more ads and messages.

However, stickiness is a fundamental issue in information technology. The longer people use a product or service, the greater their investment and the less likely they will switch to something else. For example, after using an email address for a long time, switching to another service means notifying people. Since there is often no email forwarding, and most people have long forgotten who has their address, users are not inclined to change providers.

After years of programming for one computer environment, enterprises are not inclined to switch to another. The cost, time and problems reprogramming applications detracts from potential hardware savings.

The same goes for software, whether operating systems or applications. Once people are used to a particular way of running the computer, they are loath to change. Procedures are habit forming. See sticky connection and sticky timer.
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References in periodicals archive ?
The addition of Sticky Content's digital know-how to PA's existing capabilities is seen to allow the buyer to take advantage of the demand for effective content marketing services, the firm noted.
The addition of Sticky Contenta[euro](tm)s digital know-how to PA's existing capabilities is seen to allow the buyer to take advantage of the demand for effective content marketing services,A the firm noted.Country: UKSector: Business and Consumer Services, IT/Online ServicesTarget: Sticky Content Ltd Buyer: PA Group LtdType: Corporate acquisitionStatus: Closed
Cagle, whose popular political cartoon website Cagle.com draws millions of unique visitors a month, thinks that with just a bit of editing, editorial cartoons can be great, sticky content that any newspaper website can benefit from.
The site was updated in fall 2006 with sticky content and viral content, subheaders.
Quite why someone ordering chocolate body paint would want a quick game of roulette one can only guess, but a statement from the company that provides the software for the site said: "The games provide sticky content and the customer relationship management activities are closely aligned with product promotions."
Just remember: The Web loves sticky content. The more you're connected--the more posts you make, the more links you leave on your blog, the more you comment on other blogs--the more you're loved by search engines.
Stickies reduction over coarse screening is good (stickies removal efficiency SRE 50-80%), which strongly indicates that the approach used (gentle screening without the disintegration of impurities) is the correct solution for reaching a low sticky content in the final pulp.