The good news in the online advertising business is that the large traditional advertisers that have been a mainstay of SUPERSTITIAL
users, are devoting more and more of their budgets to the Internet.
This integration enables both DoubleClick and Unicast's advertiser and agency customers to include SUPERSTITIAL
campaigns in their centralized DART reports used to track the results of their online campaigns.
As a SUPERSTITIAL
Certified network, ValueClick will add the SUPERSTITIAL
online advertising format to the company's standard advertising offerings.
Developed by Unicast in 1999 and known by advertisers as the "Internet's commercial," the SUPERSTITIAL
enables advertising agencies and advertisers to combine the proven, emotional persuasiveness of sound with rich graphics and Internet interactivity for dynamic, integrated online advertising campaigns.
is supported by Unicast's proprietary,
DoubleClick also offers the SUPERSTITIAL
ad format in Canada and across more than 50 DoubleClick Network and Select Sites in the US.
Unicast's updated list of SUPERSTITIAL
Certified partners now includes AmercianGreetings.
and Unicast, developer of the SUPERSTITIAL
(R), the Internet's Commercial(TM), today announced the expanded support and delivery of the SUPERSTITIAL
online advertising format on Engage's media network properties and technologies.
com ), will accept and resell the SUPERSTITIAL
online advertising format as one of the company's standard advertising offerings.
This agreement bolsters L90's beyond-the-banner technology base while introducing the benefits of SUPERSTITIAL
advertising to its advertisers and partner Web sites.
ads are proven to more effectively convey advertising messages and to deliver higher ROI than any other online advertising format available.
com, and will enable the delivery and targeting of a variety of advertising formats to Upseek's home site, including pop-up banners and superstitial
and interstitial advertisements.