TAWPI


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TAWPI

(The Association for Work Process Improvement, Boston, MA, www.tawpi.org) A membership organization dedicated to the improvement of work processes in data capture, document and remittance processing. It was originally the OCR Users Association (OCRUA) founded in 1970, which was renamed the Recognition Technology Users Association (RTUA) in 1981. In 1993, RTUA merged with DEMA (Association for Input Technology and Management) and various OCR/Scanner/Fax associations and changed its name to TAWPI.
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Now that the new site has been up for awhile, TAWPI is seeking member input as to how people use the Web and what they think of the site.
TAWPI's site has traditionally provided online registration for events, purchasing of its publications, and a preshow exhibition floor plan allowing members and exhibitors to plot out their meeting itineraries.
TAWPI, for example, requires employees to equip themselves to work at home, though the association provides the dial-up software employees can use to access their work computer and lets them check out laptops.
Stackpole explains why TAWPI is pursuing one-to-one marketing, how it's shaping strategic thinking as well as operational decisions, what the payoffs are, and what some of the self-discoveries are along the way.
Jerel Titus of Unitrin Direct, a 2010 Celent Model Insurer Award Winner; Mark Brousseau of The Association for Work Process Improvement (TAWPI); and Jim Bunn of ibml will join Mr.