Short Message Service

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Short Message Service

(messaging)
(SMS) A message service offered by the GSM digital cellular telephone system.

Using SMS, a short alphanumeric message (160 alphanumeric characters) can be sent to a mobile phone to be displayed there, much like in an alphanumeric pager system. The message is buffered by the GSM network until the phone becomes active.
References in periodicals archive ?
It's important to critically evaluate test messaging in campaigns, identify biases and be open to challenging your own team's assumptions about what is working.
(Android) Phones all over the world can be used to test messaging routes and guarantee the best quality of SMS messaging.
Governments submitted a total of 1,157 requests for information about Twitter accounts, with 78 percent of those queries coming from the United States, according to a transparency report issued by the globally popular one-to-many test messaging service.
He also identifies one of the key differences for marketers between this recession and the last, which is "the growth of the internet as a cost-effective, platform to test messaging and gain consumer insight."