TrackBack


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TrackBack

A cross referencing system between blogs that was introduced in the Movable Type blogging software in 2002. When you make a comment on your blog about a subject posted on another blog, TrackBack is used to enable that blog to link back to your comment on your blog. It also allows a title and excerpt of the comment to be included with the link.

Both blogs must use blogging software that supports the TrackBack protocol. The TrackBack is initiated by selecting a link in your blog and filling in a title and excerpt. The software contacts the blog to see if it will accept a TrackBack. See Pingback.
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Although marketers may not know the actual name or company affiliation of bloggers of interest, they can assess their influence by looking at trackback links or using monitoring tools to assess site popularity as well as the number of other sites that link to a particular blog, according to Blogcity.