Shortly thereafter, a partnership forged with Team SI created what the firms coined as a "
TraDigital" approach--melding traditional marketing with innovative digital strategies.
The S3 Agency in Boonton, NJ is a
tradigital advertising agency specializing in advertising, public relations, and social media — for clients such as BMW of North America, Eight O'Clock Coffee, and Wyndham Worldwide.
So a task force considered how technology could engage students more deeply in learning, and produced the "
Tradigital Learning Plan" last fall.
Along the way, Wright and Islam changed the industry vernacular by framing campaigns as "
tradigital."
Q: A colleague of yours at the Columbia Journalism School coined the term "
tradigital journalist" to describe a traditional journalist with a digital overlay.
techniques, akin to the traditional and "
tradigital" animation
Starting with "The Prince of Egypt" and continuing through 2000's "The Road to El Dorado" and 2002's "Spirit: Stallion of the Cimarron," the company has tried to blend the digital with the traditional, labeling the hybrid as "
tradigital."
Sehlmeier makes narrative collages in what she calls "
tradigital mixed media on canvas." The term "
tradigital" reflects Sehlmeier's use of a combination of traditional media such as oil paint, acrylics, pencil, pen, photography, etc., in combination with digital printing.
Duff will be the director of
TraDigital strategy and is also the project manager for the business development strategy team at MHP and Team SI.
CK Advertising (formerly Moore & Scarry Advertising) is the automotive retail industry's Original
TraDigital Agency[R].
Because we have experts in every discipline in-house, we are extremely objective in the mix of traditional and digital we recommend--we call it "
TraDigital." MHP/Team SI's proprietary Doppio system integrates 188 different third-party data sources that are aggregated to build the purest target audience possible.