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While the PC market is price-sensitive, Gartner is witnessing business demand migrating to high-end PCs such as ultramobile premium devices, where value is seen as higher.
Summary: Business demand migrating to high-end PCs such as ultramobile premium devices
compared with previous forecasts, as demand for ultramobile premium devices,
However, total end-user spending and unit shipments are expected to be lower compared with previous forecasts, as demand for ultramobile premium devices, ultramobile utility devices and basic phones is expected to be slow."
Intel's PC processor revenue grew more slowly at 1.9 per cent, but average PC prices are on the rise again after years of decline following the market's shift from traditional desktops toward two-in-one and ultramobile devices.
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface) but not Chromebooks or iPads (see "Market Definitions and Methodology: PCs, Ultramobiles and Mobile Phones").
Gartner says worldwide traditional PC, tablet, ultramobile and mobile phone shipments on pace to grow 7.6percent in 2014.
Increasingly, attractive premium ultramobile prices and functionality will entice buyers as traditional PC sales continue to decline.
Besides, Gartner predicts that shipments of premium, ultramobile PCs are expected to grow 11 per cent this year.
These "ultramobile" devices can provide feedback on how students respond to specific lessons almost immediately.