upsell

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Related to Up-selling: Cross-selling

upsell

An e-commerce technique that attempts to sway a customer to purchase a more expensive model/version or additional merchandise that may be used with the product. Widely employed, upselling is very enticing because buyers are already in the mode of purchasing something they want. It is also very profitable. "Cross-selling" is similar but persuades the user to buy a related product; for example, "If you like X, you may like Y" or "Users who bought X also bought Y."
References in periodicals archive ?
"Almost everyone can relate to the feeling of being pressured into buying extra calories through up-selling.
The stage where businesses employ the tracking technology at their own for up-selling customers is too elusive as yet.
The move may be expensive, but it has paid off, says The Oberoi Group's Corporate Chef Soumya Goswami, because of the up-selling that rides on the back of innovation.
He describes the psychology of influence and the role of the salesperson; putting together a realistic sales pipeline with a high chance of success; utilizing the skills of up-selling, cross-selling, cold calling, and warm calling; approaching clients; using a database of contacts to get more sales; making a presentation; writing sales materials like brochures, newsletters, and flyers; using online and offline networking and recommendations; getting a senior-level appointment; and closing a sale and follow-up.
This level of visual engagement also drives incredible opportunities for cross-selling and up-selling. Companies that provide co-browsing technology to their sales agents see major reductions in site abandonment and increases in average order sizes.
We'll also help with up-selling. We have the most important price points.
He added that the CPA was considering taking measures to begin punishing those who violated the law by up-selling recharge charge cards.
Most supermarkets could do a better job in up-selling groceries to pharmacy customers picking up prescriptions.
It is no secret that accessing the right data for cross-selling and up-selling in real-time can prove to be a competitive differentiator and turn your data into a powerful business advantage.
We are now seeing higher sales, better up-selling and quicker turn-around times.
"It's also a way for a retailer to target and change behavior, and get some cross-selling and up-selling going with consumers."
Tastings also create an opportunity to start a conversation with a customer while, at the same time, creating an atmosphere for up-selling that customer A sampling program can also attract new customers to your store, he noted, as well as help get employees excited.