upsell

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upsell

An e-commerce technique that attempts to sway a customer to purchase a more expensive model/version or additional merchandise that may be used with the product. Widely employed, upselling is very enticing because buyers are already in the mode of purchasing something they want. It is also very profitable. "Cross-selling" is similar but persuades the user to buy a related product; for example, "If you like X, you may like Y" or "Users who bought X also bought Y."
References in periodicals archive ?
The report comes from the Royal Society for Public Health (RSPH), together with Slimming World, who say upselling is a routine technique used to persuade customers to consume and spend more.
Rather, many perceive upselling or cross-selling as requiring a total behavior change--a change that does not correlate with the perception of their jobs.
RSPH chief executive Shirley Cramer says the industry should stop upselling and instead focus on healthy alternatives.
Almost everyone can relate to the feeling of being pressured into buying extra calories through upselling.
The Odysii team will consolidate with Gilbarco's retail fuel merchandising experience, establishing the combined entity as the technology leader in targeted advertising and upselling in the convenience store, as well as with at-pump and mobile loyalty programs.
But a lawsuit filed last week by the Consumer Financial Protection Bureau suggests that hidden, backroom upselling ploys might still be alive and well.
A complete service resolution process is one that captures best practices and ensures they are available to all contact center agents so when common inquires are asked, both new and established agents can guide customers to the proper answers through a resolution workflow that encompasses best practices and also prompts agents when there is an opportunity for cross-selling and upselling.
It will drive loyalty among your customer base, improve customer acquisition rates, and provide an avenue for cross-selling and upselling opportunities.
Not only has the IMAKE OpenVision product suite become the only entitlement server in the world supporting more than 11 million Set Top Boxes, but it is entitling these products and services with ad targeting, upselling, self care and privacy rules in mind.
Optimizing the interaction between customers and employees must include taking advantage of upselling and cross-selling opportunities.
CATALOGS SEEMED THE LOGICAL PLACE to start looking for a story on upselling and cross-selling.
So we are taking steps to distinguish ONOSYS from the rest of the market and stress our unique online ordering platform, proprietary upselling technologies, marketing programs and 24/7 customer service," says Stan Garber, Senior Sales Manager for O-Web Technologies.