value proposition

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value proposition

The primary benefit of a product or service. The term is widely used in the high-tech industry.
References in periodicals archive ?
M2 PRESSWIRE-September 4, 2019-: Research reveals that myths of Employee Value Propositions are damaging authentic employer brands
Many value propositions are drenched in trite, meaningless, weak or ambiguous words.
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
The study, "Advisor Value Propositions: How Advisors Showcase Their Value--and What Investors Secretly Think," was released by BNY Mellon's Pershing (Pershing).
Relationships also breed challenges yet being together is better than being right as author Sam Egube affirms in "Relationships Are Value Propositions".
Formulate value propositions before a marketing campaign.
Let's take a look at some value propositions from other well-known organizations for reference.
Then, you need to improve your value propositions to explain your fees.
Like any other company, hospitals face demands from all their customers for more convenient services and lower prices, while such nontraditional competitors as retail clinics, urgent care centers and telehealth companies are entering the fray with value propositions that attempt to distinguish their services from those of legacy providers." (2)
Here are some great examples of value propositions I have come across:
THE FOLLOWING ARE A FEW RULES-OF-THUMB elite advisors follow in both crafting and delivering their value propositions.
They often demand proof that new value propositions can be successful and viable over the long-term.