value added reseller

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value added reseller

(company)
(VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
References in periodicals archive ?
Technical training, lead generation programs, and affinity programs are "critical areas for partner program investment" for technology vendors targeting the highly coveted value-added reseller community, finds a first-of-its-kind study by International Data Corp.
Summary: While relationships have commanded the business environment in the Middle East, value-added resellers (VARs) play an even bigger role as …