value added reseller

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value added reseller

(company)
(VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).
This article is provided by FOLDOC - Free Online Dictionary of Computing (foldoc.org)

VAR

(Value Added Reseller) An organization that adds value to a system and resells it. For example, it could purchase a CPU and peripherals from different vendors, graphics software from another and package it all together as a specialized CAD system. Although VARs typically repackage products, they might also include programs they have developed themselves. The terms VAR and ISV are often used interchangeably. See OEM, ISV and systems integrator.
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References in periodicals archive ?
The Notebook 100 can be purchased either directly from Compaq, from a participating local value-added reseller, or from an authorized direct mail reseller in North America, Latin America, China, Europe and the Middle East.
Technical training, lead generation programs, and affinity programs are "critical areas for partner program investment" for technology vendors targeting the highly coveted value-added reseller community, finds a first-of-its-kind study by International Data Corp.
Travel Business Review-November 19, 2018-Honeywell named value-added reseller of Inmarsat's in-flight broadband solution
Honeywell (HON) is entering the airlines cabin services market as a value-added reseller for Inmarsat's (IMASY) GX Aviation in-flight broadband service, a move that will deliver Honeywell's connected aircraft offerings to customers around the globe.
SoundCom serves as a value-added reseller for Ametek Rauland's mission-critical healthcare communication workflow solutions in Ohio and Michigan.
Summary: SoftBank Robotics Europe has appointed Jacky's Business Solutions as the first value-added reseller for its humanoid robot, Pepper, in the …
We look forward to welcoming them as the first Value-Added Reseller for Global Xpress."
Quartertown, Pa., has announced their designation as an Autodesk Platinum Tier Value-Added Reseller (VAR), with Manufacturing; Architecture, Engineering, and Construction; and Education authorization.
25 November 2011 - CellCura ASA (OSL:CELL), a Norwegian firm focused on the development and sale of cell technology, said today it had inked a value-added reseller agreement with Cerner Corp (NASDAQ:CERN) for the sales of the new CellCura Assisted Reproductive Technology (ART) Lab Solution.
(NYSE:LXK) as the exclusive provider of multifunction products (MFPs) for its value-added reseller channel.