Veeck, Bill

Veeck, Bill

(William Louis Veeck, Jr.), 1914–86, American baseball executive, b. Chicago. The son of an owner of the Chicago Cubs, Veeck began his executive career with the Milwaukee Brewers of the American Association, then owned the Cleveland Indians (1947–49), St. Louis Browns (1951–53), and Chicago White Sox (1959–61, 1976–80) of the American League. He became famous for crowd-increasing gimmicks like the "exploding" scoreboard, assorted giveaways, and the appearance at bat of the midget Eddie Gaedel (1952). Veeck also integrated the American League by hiring Larry Doby in 1947, weeks after Jackie RobinsonRobinson, Jackie
(Jack Roosevelt Robinson), 1919–72, American baseball player, the first African-American player in the modern major leagues, b. Cairo, Ga. He grew up in Pasadena, Calif., where he became an outstanding athlete in high school and junior college.
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 joined the Brooklyn Dodgers of the National League.

Bibliography

See his Veeck—As in Wreck (with E. Linn; 1962, repr. 2001) and The Hustler's Handbook (with E. Linn; 1965, repr. 1989); biography by G. Eskenazi (1988).

Veeck, (William Louis, Jr.) Bill

(1914–86) baseball executive; born in Chicago. He was the son of William Veeck who owned the Chicago Cubs (1919–33). He lost a leg in an injury in World War II. He was the owner of the Cleveland Indians (1947–49), St. Louis Browns (1951–53), and Chicago White Sox (1959–61, 1976–80). In 1947 he signed Larry Doby as the first African-American to play in the American League. An unabashed promoter, he was responsible for the "exploding" scoreboard at Comiskey Park in Chicago, and in 1952 he sent a midget, Eddie Gaedel, to bat in a game for the Browns. He was elected to baseball's Hall of Fame in 1991.
References in periodicals archive ?
Veeck, Bill, Veeck as in Wreck, Chicago: University of Chicago Press, 2001, 329; Detroit News, March 12, 1961.
Leiand 1998 Manley, Effa 2006 O'Malley, Walter 2008 Pompez, Alex 2006 Posey, Cumberland 2006 Rickey, Branch 1967 Ruppert, Jacob 2013 Spalding, Albert 1939 Veeck, Bill 1991 Weiss, George 1971 White, Sol 2006 Wilkinson, J.