vertical search engine

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vertical search engine

A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo!, vertical search engines deliver more relevant results to the user.

Also called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Although users can always narrow their search to hone in on their desired result, vertical search engines do the narrowing for them.

Beware of Too Much Specialization
A vertical search site may not always index the Web for content, but may produce links only to proprietary content. It may be relevant, but highly prejudiced. See organic search results.
References in periodicals archive ?
Mitula Group receives 85 million visits per month across 100 vertical search sites and 10 property portals under the Dot Property banner in more than 50 countries.
Mitula is a leading digital classifieds group operating 110 classifieds vertical search sites covering real estate, cars, jobs, and fashion in 54 different countries and 21 different languages.
Formerly, he was vice president of research and knowledge management at Schlumberger, enterprise content management director at Marathon Oil, and senior vice president at Medstory, a vertical search company purchased by Microsoft.
Rivals of Google asked the commission to investigate the manner in which Google displays its own vertical search services compared with others; how it copies content from other websites; the exclusivity it has to sell advertising around the search items people use; and restrictions on advertisers who move to rival search engines.
The 23rd International World Wide Web Conference (WWW 2014) will feature workshops, research tracks, and tutorials on topics such as vertical search relevance, the mobile Semantic Web, social media analytics, and internet economics and monetization.
The 93-page document details the proposals by the online search giant, which aim to address the EU's three main criticisms: preferential treatment of specialised vertical search services in certain areas (travel and restaurants); copying of content from competing services without their consent; exclusivity agreements for advertisers and banning advertisers from launching ad campaigns on competing platforms.
Vertical search results are those, which focus on a specific segment like those for online shopping or flights.
engines (GSEs), including vertical search engines (VSEs) and mobile
He noted that The four EU concerns are: - the way in which Google's vertical search services are displayed within general search results as compared to services of competitors; - the way Google may use and display third party content on its vertical search services; - exclusivity agreements for the delivery of Google search advertisements on other websites; and - restrictions in the portability of AdWords advertising campaigns.
According to the ranking of the world's 14 major online tourism players by revenue in 2011, the top five were OTAs, while vertical search and media type enterprises only took 4 seats.
GlobalSpec is the leading specialized vertical search, product information and global access point providing critical digital information tied to key Product Engineering and Design workflows for seven million engineers.
China-homegarden.com is a promising e-commerce company and a leading vertical search engine company in China.