impression

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impression

Dentistry an imprint of the teeth and gums, esp in wax or plaster, for use in preparing crowns, inlays, or dentures

impression

[im′presh·ən]
(geology)
A form left on a soft soil surface by plant parts; the soil hardens and usually the imprint is a concave feature.
(graphic arts)
A print made from an engraved plate.
A press run or printing of a book.
(metallurgy)
A machined cavity in a forging die for production of a specific geometric shape in the workpiece.

impression

An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.
References in periodicals archive ?
These platforms will have the combined ability to reach more than 1 billion video views a month and 100 billion web impressions.
Following extensive research involving employees, customers and prospects, the agency developed six colorful television commercials, five radio commercials, six magazine advertisements, Web impressions and branch collateral.
For campaigns with brand-building objectives, media planners should schedule web impressions at higher frequency levels than they are accustomed to with direct response campaigns.

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