Web analytics


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Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
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References in periodicals archive ?
*Utilizes Powerful Tools and Methodologies-: The Web Analytics market has been evaluated and analyzed utilizing various powerful market research tool and methodologies such as SWOT analysis, income feasibility analysis, PEST analysis and PORTER's Five Forces analysis.
Marketing automation brings together input from web analytics, social, mobile and email to form a composite picture of the customer, with additional information from purchase history when available.
The tighter web analytics data is segmented, the more useful and actionable it is.
For example, see how the University of Illinois used analytics to help build a new website for their Literature and Languages Library or how the University of Denver focused on their online library catalog and used Web analytics to better understand how users were searching for library materials.
The seven chapters in Part 1 lead you through the processes and tools for web analytics. This includes defining the many terms involved, selecting software, creating customized reports, turning data into action, and communicating website usage.
On-site Web analytics measure a visitor's journey once on your site.
"In the early days, web analytics programs focused on the simple measurement of activity on a law firm's website," Casey said.
Mark Twain once said that "the one thing worse than lies is statistics." Today, we can say that "the one thing worse than statistics is too many statistics." While Web analytics offer more powerful and sexier techniques and tools for planning, executing and optimizing Web marketing presence and driving better sales results, a lot of 24/7 forensic detective work, time and potential cost is required to figure out what works and how to make it better.
Web Analytics 2.0 offers a key to the power of web data, offering solutions for challenges in realizing website economic value and managing data and showing how to leverage experimentation and testing to create customer-oriented websites.
Singapore, Nov 11, 2009 - (ACN Newswire) - Webtrends, an enterprise customer intelligence company and InetAsia, a leading independent internet consultancy, announced today the launch of a new web analytics managed service based in Asia-Pacific.
Although some industry observers were surprised by Adobe's recent agreement to buy Web analytics company Omniture, Adobe CEO Shantanu Narayen considers the move "a no-brainer."<p>"Adobe is in a really unique position to offer any media creator anywhere in the world the ability to create content for all devices, but even more importantly now, the ability to close the loop and optimize that content," Narayen said Thursday at the Web 2.0 Summit in San Francisco.<p>Last month, Adobe announced it had agreed to buy Omniture for US $1.8 billion in cash, a 45% premium over Omniture's average closing price for the prior 30 trading days.