Web spam


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Web spam

(1) Any form of Web page content that is created to improve search rankings without regard to any value for the user. See spamdexing and cloaking.

(2) Web pages with many links to other websites. The pages may pretend to provide assistance or facts about a subject, but the help is often meaningless and the information shallow. Web spam pages use repetitive text in the copy or meta tags in order to achieve a higher ranking in search engine results. See spamdexing and popup ad.
References in periodicals archive ?
Due to various types of spams, such as web spam, review spam, email spam etc., the spam-detection process is a challenging task [13, 14].
As information professionals, we do not control the ebb and flow of web spam. It is a web search engine's job to filter out irrelevant web documents.
This garbage consists of: a) Web Spam [18] [15], b) incorrectly identified death links (Soft-404 pages [5], parking pages); c) duplicate contents [26], etc.
Link farms, content farms, article spinning and keyword stuffing are among the illegitimate endeavors, falling under the general category of web spam (also called search engine spare, search spare, and spamdexing), to try to trick Google into directing you to sites that may meet your search needs or more likely are junk that at best wastes your time.
[9] Becchetti, Luca, et al, "Link analysis for web spam detection," ACM Transactions.