Web analytics

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Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
The only trick is that you need to engage with data analytics, not just website analytics. Doing this properly means having a clear end-to-end strategy, understanding the user journey you are creating, and determining how you will track every movement.
This level of understanding is impossible to attain through looking at product or website analytics.
Armed with up-to-date Sales & Marketing Automation tools, built-in data, website analytics and the ability to contact customers and prospects while on the go, SalezShark is redefining the concept of traditional customer relationship management.
For example, current admissions data and website analytics for the School of Nursing and Midwifery Orientation website suggest that as of mid-January 2018, up to 60% of commencing students entering nursing and midwifery programs in Trimester 1, 2018 had accessed the site since major round offers commenced prior to December 2017, with 'Getting Ready for Week 1' resources being the most widely accessed by students.
After looking at my website analytics and knowing where my traffic comes from, it showed that social media is how people hear about Loopy Lally.
MyBusiness Dashboard takes the guess work out of finding the right tools for the job by providing specialized lists of proven apps that are curated by industry, including bookkeeping, workforce management, sales tracking, website analytics and social media monitoring.
Resolute Digital has expertise in website analytics, search engine marketing, performance marketing, mobile and web design, and is a Google analytics certified partner.
Hopefully, you always track the results of your marketing using codes, website analytics or other tools to see which types of advertising are most effective.
Your website analytics let you know exactly how much traffic is coming to your website, how much time they're spending on each page and which actions they're taking while on the site.
A LIVERPOOL firm that offers clients website analytics and call tracking has secured a six-figure investment and aims to triple in size within the next two years.
To capture important data elements, some key questions must be answered, such as: How are the website analytics tracked?