Veeck, Bill

(redirected from William Louis Veeck)

Veeck, Bill

(William Louis Veeck, Jr.), 1914–86, American baseball executive, b. Chicago. The son of an owner of the Chicago Cubs, Veeck began his executive career with the Milwaukee Brewers of the American Association, then owned the Cleveland Indians (1947–49), St. Louis Browns (1951–53), and Chicago White Sox (1959–61, 1976–80) of the American League. He became famous for crowd-increasing gimmicks like the "exploding" scoreboard, assorted giveaways, and the appearance at bat of the midget Eddie Gaedel (1952). Veeck also integrated the American League by hiring Larry Doby in 1947, weeks after Jackie RobinsonRobinson, Jackie
(Jack Roosevelt Robinson), 1919–72, American baseball player, the first African-American player in the modern major leagues, b. Cairo, Ga. He grew up in Pasadena, Calif., where he became an outstanding athlete in high school and junior college.
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 joined the Brooklyn Dodgers of the National League.


See his Veeck—As in Wreck (with E. Linn; 1962, repr. 2001) and The Hustler's Handbook (with E. Linn; 1965, repr. 1989); biography by G. Eskenazi (1988).

Veeck, (William Louis, Jr.) Bill

(1914–86) baseball executive; born in Chicago. He was the son of William Veeck who owned the Chicago Cubs (1919–33). He lost a leg in an injury in World War II. He was the owner of the Cleveland Indians (1947–49), St. Louis Browns (1951–53), and Chicago White Sox (1959–61, 1976–80). In 1947 he signed Larry Doby as the first African-American to play in the American League. An unabashed promoter, he was responsible for the "exploding" scoreboard at Comiskey Park in Chicago, and in 1952 he sent a midget, Eddie Gaedel, to bat in a game for the Browns. He was elected to baseball's Hall of Fame in 1991.
References in periodicals archive ?
David Fletcher, founder and president of the Chicago Baseball Museum, the elder Veeck is an "unsung hero in MLB history." After all, William Louis Veeck Sr.
Veeck's pointed articles are also mentioned in "'Bill' Veeck, President of the Cubs, Is Dead," 21; "William Louis Veeck," The Sporting News, October 12, 1933, 4; "William Veeck: He Made the Cubs Popular," The Sporting News, October 12, 1933, 4.
Born in 1877, William Louis Veeck began his journalism career while still a teenager, working as a pressroom helper and printer's apprentice for his hometown paper in Boonville, Indiana.