Fiat Auto (www.fiat.com), which has been working with Microsoft's Automotive Business Unit (www.microsoft.com/automotive) since July 2004, has launched the first product to result from this collaboration: Blue & Me, a communications and entertainment system that's primarily based on Windows Mobile for Automotive
, rather than a hardware platform.
FIAT and Microsoft will launch Blue&Me, based on Windows Mobile for Automotive
, at the Geneva motor show next month.
The technology of the highly customizable Windows Mobile for Automotive
telematics platform from Microsoft is the driving force in 30 preinstalled and aftermarket devices from 13 automakers and suppliers in Europe, Asia, and North America.
And while some people might have thought that "T-Box" was in some ways analogous to the "X-Box" gaming system, what's really different here is that whereas there is a Microsoft-delivered physical hardware for the game, with regard to T-Box--now officially known as "Windows Mobile for Automotive
"--it is a software platform, although there is a hardware reference design associated with it.
Rosso: Magneti Marelli participated in the development of the Microsoft platform "Windows Mobile for Automotive
"(WMfA) including Magneti Marelli's proprietary "dead-reckoning algorithms" for positioning, eliminating the need for a gyroscope.